https://www.customideation.com/blog daily 0.75 2026-05-29 https://www.customideation.com/blog/beyond-shop-local monthly 0.5 2026-05-29 https://images.squarespace-cdn.com/content/v1/65244b3e6ed4892c2a44df89/b34de658-102a-4e9d-83e7-5280e423480b/Michelle+Tuplin+owner+of+Serendipity+Books+in+Chelsea+Michigan.jpeg Insights - Beyond Shop Local: How Small Businesses Can Support Each Other - “Referring a customer down the street does feel counterintuitive sometimes as a business owner. However, the bigger picture is that a town thrives only when each smaller, competent part is also strong. We really are better together. Supporting each other isn’t just the right thing to do, but is also the smart thing. Our strength lies in creating a small town full of lovely places to visit. 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