Our Team
The Custom Ideation Team is on a mission to help entrepreneurs build their businesses and create more meaningful work. We collaborate with clients both locally and out of state.
KIMBER ZATKOVICH, MBA
Owner | Chief Strategist
Kimber approaches everything through kindness, even when holding clients accountable to themselves. Whether assisting clients with organizational growth, business development, or strategic marketing it will always be delivered with a smile and some reassurance. Kimber’s education, experience, and wisdom combined with her natural connection to people and deep roots within the community, has enabled her to grow Custom Ideation and to help other business owners do the same.
SARAH VELICK
Director of Marketing
Marketing and project management are Sarah’s sweet spot, and all of it comes with a splash of humor. If it’s not fun, why do it? Driven by her strong curiosity and mad organizational skills, Sarah delves into what motivates us, finding creative ways to direct passions into progress. She works remotely from Las Cruces, NM, and joins us in the Chelsea office during the warmer seasons in Michigan!
ELISE BRANTLEY
Director of Social Media
Elise is a social media powerhouse. Under that quiet, welcoming style, is a mind and creative spirit that are actively brewing extraordinary content and strategy. With diverse experience from non-profits to professional athletes, and sole proprietorships to global companies, Elise has a sweet spot for small business. Lucky for us, and our clients! Stop by the office and meet Elise, she lives in Chelsea.
CARRIE KRENTZ
Web Designer | Developer
Carrie and Kimber have a long history working together, so it was a no-brainer to engage Carrie as our primary website developer. With more than two decades of design and development expertise, technical knowledge, and strategic sales experience Carrie uses kindness and empathy to seamlessly guide our clients through the website design and development process. While she works remotely from Collegeville, PA, Carrie’s roots are in Michigan.
TONYA MERKE
Strategic Partner - Photography
We are so fortunate to have Tonya as a strategic partner to our business. This amazing person has diverse experiences including 20+ years working in the global ad industry, and over five years running her own freelance hustle. As a virtuoso of design and visual storytelling Tonya brings concepts and brands to life. She collaborates with us to bring her expertise and beautiful photography to special project assignments.
A few words from our Brand Partners